Precisely match the needs of the international market: Sunmed Elastic Adhesive Bandage OEM Strategy Optimization Guide

As the global demand for medical protection products continues to grow, Elastic Adhesive Bandage (EAB) has become one of the key products in medical institutions, sports protection institutions and emergency supply chains. The Sunmed brand has gained increasing attention in overseas markets with its stable quality and high cost performance. Especially in high-standard markets such as Europe and the United States, bulk purchasers generally prefer Chinese manufacturers that can provide OEM services.
I. Main overseas purchasing customer portrait
In the European and American markets, the following types of customers are the main target groups of Sunmed EAB products:
Medical consumables distributors and wholesalers
This type of customer usually has a sales network throughout hospitals, clinics, pharmacies and emergency centers, such as Hartmann in Germany, Robinson Healthcare in the United Kingdom, Cardinal Health and Medline in the United States. The procurement scale is large, requiring a strict quality control system and continuous supply capabilities.

Sports protection brands and sporting goods companies
Such as Mueller Sports Medicine in the United Kingdom and McDavid in the United States, they pay more attention to the softness, support and skin affinity of the products, and are often used in athletes' daily training and competitions.
Pharmacy chains and large supermarket health departments
Including Walgreens and CVS in the United States, and DM and Rossmann in Germany. Such customers are more concerned about the convenience of product packaging, branded OEM capabilities and compliance certification.

II. OEM product strategy recommendations
In order to better meet the needs of the above customers, Sunmed should optimize its product strategy from the following aspects during the OEM process:
1. Complete certification system to break through the entry threshold of the European and American markets
European and American buyers attach great importance to the regulatory compliance of products. Sunmed should ensure that the following core certifications are complete:
CE certification (EU Medical Device Regulation MDR): ensure that products can be sold freely in the EU.
FDA registration (US Food and Drug Administration): facilitate entry into the US market.
ISO 13485 quality management system certification: This is the quality foundation standard for global medical device manufacturing and a core evaluation item for all professional buyers.
2. Support diversified specifications and packaging customization
Provide different widths (such as 2.5cm, 5cm, 7.5cm, 10cm) and lengths;
Optional adhesive adjustment to meet different adhesion requirements for sports and medical use;
Support customer brand logo printing and multi-language version design (English, German, French, etc.) on the packaging, suitable for retail sales;
Support latex-free environmentally friendly options to improve friendliness for users with sensitive skin.

3. Strengthen delivery guarantee and after-sales mechanism
Establish a stable raw material supply chain to ensure delivery timeliness during peak order periods;
Provide full traceability reports for batch products for major customers;
Set up English after-sales technical support to enhance the trust of professional purchasing customers.
III. Conclusion: Shaping Sunmed brand to a new height with an international perspective
If Sunmed elastic adhesive bandage can provide flexible and efficient OEM solutions based on the certification requirements and usage habits of customers in different markets while ensuring quality, it will achieve greater breakthroughs in the European and American medical and sports protection markets. By building a compliance system around core standards such as CE, FDA and ISO13485, and strengthening customization and brand output capabilities, Sunmed can not only win overseas orders, but also shape the image of "Made in China" in the international market.